With the advertising ecosystem evolving constantly, businesses are always on the lookout for new platforms to capture the attention of their intended viewers and the rise of Connected TV Platforms has brought about an opportunity. Enter Pluto TV, a free Over-The-Top television service that bursts with opportunities for advertisers. Let’s unpack how Connected TV and Pluto TV advertising can help you reach your target customer and achieve greater results.
Pluto TV, a subsidiary of ViacomCBS Streaming, is an ad-supported video streaming service with a twist—it simulates the traditional TV experience. Viewers flip through channels, each dedicated to a specific genre or show, and advertisers have a unique chance to place ads in line with these themed channels. For the savvy marketer, this presents a goldmine of opportunities.
Pluto TV is not just another streaming service. It’s for the cord-cutters, genre lovers, and the budget-conscious viewers, attracting an audience that is both diverse and focused. The platform’s user base skews towards the under 35 demographic, making it particularly enticing for brands targeting millennials and Gen Z.
While Pluto TV is an impactful channel, it’s best approached through an audience first targeting strategy. Utilizing audience first targeting on Connected TV, you can choose your target customer and target them across the channels or apps they’re already watching, including on Pluto TV. While traditional TV advertising only reaches audiences on specific programs and channels you choose, Connected TV works to find your target audience across multiple apps, channels and platforms, Pluto TV being just one of them.
Connected TV and Advertising on Pluto TV helps you reach your target audience and place your compelling offer on the channels they’re already watching. As Pluto TV alongside other streaming services takes the place of streaming TV, it represents a new way to reach your customers. Utilizing Connected TV and Pluto TV can amplify your advertising strategy and reach your exact target custom with the right partner to guide you.
