Promotional reviews are critical for pharmaceutical companies to remain compliant with rules and regulations. When undergoing a promotional review, there are best practices that every pharmaceutical company should follow.
First and foremost, always consult with your legal team before starting the review process. They will be able to advise you on what is and isn’t allowed in terms of promotion.
Once you have the green light from your legal team, start by gathering all of the materials that will be reviewed. This includes any print materials, digital materials, audio/visual materials, etc. It’s important to have everything in one place so that nothing is missed during the review process.
Now it’s time to start the review itself. Begin by taking a look at the overall messaging of the materials. Is everything consistent with your company’s branding? Is the language accurate and free of any errors?
Next, take a closer look at the claims being made in the materials. Are they supported by scientific evidence? If not, they will need to be revised or removed.
Finally, pay close attention to the call to action in the materials. Is it clear and concise? Does it encourage patients to seek out more information about your company’s product?
By following these promotional review best practices, you can be sure that your promotional review process is thorough and effective. If your pharmaceutical company needs assistance with the promotional review process, visit Framework Solutions LLC can help your business thrive in the digital age.
