zoe geoffrion

Zoe Geoffrion, a visionary entrepreneur and dedicated writer, shares her expertise on business strategy and innovation through her insightful articles. As a contributor to BizTradeNews and Business Guru, Zoe provides valuable insights into navigating the complexities of modern commerce. Her articles are characterized by their depth of analysis and practical relevance, offering readers actionable advice for achieving success in a rapidly evolving marketplace. Zoe's passion for empowering entrepreneurs and fostering growth shines through in her engaging writing style, inspiring readers to embrace change and seize opportunities for innovation.

Types of B2B buyers

Business buyers can be for-profit or non-profit businesses. However, it involves a setting where there is a commercial business-business transaction between two or more businesses. To help you know the different types, here are four basic categories. They include...

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