While many businesses are focusing their marketing through online advertisements and advertising campaigns, there is a growing number of businesses that are returning to more traditional marketing options.
One of the most powerful marketing tools for any type of business is the radio and particularly a local radio station listened to in a car. Stop and think about all the time people spend in a vehicle during the morning or afternoon commute in Knoxville traffic. In this type of traffic, listening to live traffic reports is a natural choice, and having a trusted member of the on-air team deliver your message reaches a large audience segment.
A Captive Audience
By using radio marketing during live traffic reports, your business message is being heard by thousands of drivers during the height of the peak message times. These times include the morning drive from six to nine a.m. and the drive home which runs from three to six in the afternoon and early evening.
When looking for a sponsorship option, be sure to choose an on-air personality that the listening audience knows and trusts and also on the most listened to stations in the city.
Repetition and Recognition
Not only is radio marketing heard by drivers throughout the Knoxville area, but it is heard on a regular basis. Any business owner knows that branding and repetition are all about getting your message in front of the consumer, and radio sponsorship of a live traffic broadcast is the ideal way to accomplish this goal.
The radio marketing spots are short, just 25 words in a message read by a recognized on-air personality. This message can be easily changed, and there is no cost or expensive setup or recording fees. For a business offering specials, sales, or any type of promotions, this is the perfect option for cost-effective advertising that really does produce measurable results.
