Business buyers can be for-profit or non-profit businesses. However, it involves a setting where there is a commercial business-business transaction between two or more businesses. To help you know the different types, here are four basic categories. They include producers, resellers, governments, and institutions.
- B2B Producers
The B2B producers are manufacturers. They buy goods and services from sellers and suppliers and convert them to other products. The manufacturers play a vital role in the market, contributing to the growth of the economy. So, producers buy, create, engineer, and produce products. However, the producers can be broken down into five categories of the b2b market, which include:
- Global goods for the local market
- Regional processing
- Energy and resource-intensive commodities
- Global technology innovators and
- Labor intensive tradeable.
- Resellers
B2B resellers sell products and services manufactured by other companies without modifying the product. They include retailers, wholesalers, and brokers. They are B2B buyers that will buy your product in bulk and sell to their target consumers. You can easily find resellers in an online business marketplacelike the company name.
- Government
The biggest buyers of goods and services are governments. They buy everything from paper, fax machines, weapons, buildings, highway construction, and telecommunication services. Additionally, they also buy medical and security services. Business-government provides selling opportunities to all kinds of retailers, including small retailers. In addition, they also state that a certain number of contracts must be awarded to minority and women-owned enterprises and businesses owned by the disabled.
- Institutions
Institutional markets are mainly non-profit organizations. They include hospitals, churches, Red cross, civic clubs, and private colleges/universities. Just like the government, the organizations buy huge quantities of services and products. The reason is buying things in bulk reduces the cost, meaning they will be able to provide services to more people.
There are four major types of B2B buyers. Now you know where you can find these buyers. In addition, you can us if you need help.
